Cookie Policy
Last updated: April 2025
What are cookies?
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently, remember your preferences, and provide information to site owners about how their service is used. Cookies can be "session" cookies (deleted when you close your browser) or "persistent" cookies (stored on your device for a set period).
How we use cookies
UpscaleNow uses cookies to keep you signed in, remember your settings, and help us understand how people use our platform so we can improve it. We categorise our cookies below so you know exactly what each one does and can make an informed decision about which to accept.
Necessary
Always activeThese cookies are essential for the website to function. They enable core features such as session management, secure login, and preference storage. The Service cannot function properly without these cookies, and they cannot be disabled.
| Cookie name | Purpose |
|---|---|
| session_id | Maintains your authenticated session |
| csrf_token | Protects against cross-site request forgery attacks |
| consent_preferences | Stores your cookie consent choices |
Analytics
OptionalAnalytics cookies help us understand how visitors interact with our website and application. We use this data to improve the user experience, identify performance bottlenecks, and make informed product decisions. All analytics data is aggregated and anonymised — we never sell it to third parties.
| Cookie name | Purpose |
|---|---|
| _ga / _gid | Google Analytics — tracks page views and session duration |
| ph_distinct_id | PostHog — tracks feature usage and funnel events (self-hosted) |
| amplitude_id | Tracks product engagement metrics |
Marketing
OptionalMarketing cookies are used to deliver relevant advertisements and track the effectiveness of our campaigns. They may be set by us or by third-party advertising partners. These cookies collect information about your browsing habits to show you personalised ads across other websites and platforms.
| Cookie name | Purpose |
|---|---|
| _fbp | Meta Pixel — measures ad conversion and effectiveness |
| _gcl_au | Google Ads — links conversions to ad clicks |
| ttclid | TikTok Pixel — tracks clicks from TikTok campaigns |
How to manage your cookie preferences
You can update your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of our website. A consent banner will appear allowing you to enable or disable optional cookie categories. Note that disabling certain cookies may affect the functionality of the Service.
Browser-level cookie controls
Most web browsers allow you to control cookies through their settings. You can typically find these options in the Privacy or Security section of your browser settings. Clearing cookies will log you out of any active sessions and reset your stored preferences. Consult your browser's help documentation for specific instructions on managing cookies.
Contact us
If you have questions about our use of cookies or this Cookie Policy, please contact us at [email protected]. We are committed to transparency and will respond to all inquiries within 5 business days.
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